Forma Studio is a small industrial design agency, situated in the bustling Capitol of Denmark, Copenhagen.
The design agency was originally named Mshdesign – but during the recession it shed its old name and was reborn as Forma Studio.

Forma in latin means form, shape, beauty, shaping. It is also the core of what Forma Studio does.

The owner of Forma Studio, Mads Hindhede Svanegaard has a leg in both the technical and aesthetic world.
In 2006 he graduated as an integrated design engineer from SDU.
He then started working as a development engineer for 2,5 years at Oticon, developing hearing aids.
Wanting to fulfill his other passion, designing, he started studying again at the Danish Design School.
Here, he also worked as an intern at Johannes Torpe Studios and Cisco European Design Center.
His final master project won a grant from Danmarks Nationalbanks Jubilæumsfond on dkr.

Now, most of his time he is working full time at Coloplast as an industrial designer. But he keeps on having small projects through his company.
Clients include, but are not limited to:

Cisco (2011)
Kontrapunkt (2011)
Coloplast (2012)


If you want to use Forma Studio for a creative project – please contact Mads at his mail Mads(a)

Both illustration projects and industrial design projects are welcome!